Staying in the lap of luxury while on your African safari is a wonderful thing, but have you ever considered that your safari lodge or camp is so much more than just somewhere to lay your head or pamper you?

All of the lodges and camps we use have been hand-picked because of the important role they are playing in helping to protect and conserve pristine African wildernesses and endangered species of iconic wildlife and uplifting local communities and the people who live alongside national parks and reserves.

Safari, conservation and communities go hand-in-hand - each relying on the other for the future sustainability of all. Camps and lodges employ local people, giving them careers, skills and opportunities that in turn benefit the communities in which they live, creating thriving micro-economies and at the same time showing them the value of protecting wilderness areas and wildlife. This helps to drive the fight against poaching and the illegal wildlife trade.

Safari camps and lodges educate guests from across the world on the challenges facing the future of Africa's game reserves and national parks and the plants and animals that call them home. This sends them home with a greater understanding of the world around them and what they can do to help, often leading to them donating much-needed funds to conservation organisations.

Your camp or lodge also helps to protect the African wilderness by maintaining a constant human presence in it, deterring poachers and working with park and reserve authorities to assist in anti-poaching programmes and human-wildlife conflict initiatives. Safari guides are the eyes and ears of conservation, out in the bush day after day, keeping watch over what's going on and helping not just rangers but also academics who are studying and researching important issues like climate change and loss of habitat.

Most importantly, the camps and lodges we send you too are ambassadors for Africa, sharing their love and passion for this continent, their culture and traditions, warm, wide smiles and welcoming hospitality with you while showing you the incredible beauty and fascinating intricacy of nature in all of its wild and wonderful glory. It's part of our ethos and underpins everything we do.

Finally... Yes, your safari camp or lodge is designed to give you the best experience possible in the African bush, to connect you with the unique spirit of Africa and its amazing people and wildlife. No matter whether it's a five-star uber-luxurious lodge, rustic bush camp or mobile tented camp, wherever you stay will take exceptional care of you and cater to all of your needs. You'll enjoy amazing food, incredible views and some of the best hospitality in the world, often hundreds of kilometres from the nearest town or village in marvellously remote and gloriously wild settings. 

When the time comes to go home, you'll end your trip absolutely in love with Africa and committed to doing what you can to ensure that the amazing things you see and experience will still be here for your children, grandchildren and their grandchildren after them. 

That's when we know we've done our job properly!